project goal
Ocean Purpose Project (OPP), a Singapore-based social enterprise, is dedicated to tackling ocean plastic pollution through sustainable innovation. As part of a Murdoch University-led design team, I contributed to creative strategies and actionable initiatives that advanced OPP’s mission of conservation and community engagement.
about Ocean Purpose Project
Founded in 2020 by Mathilda D’Silva, Ocean Purpose Project is a Singaporean social enterprise leading initiatives in ocean plastic mitigation, blue carbon, and sustainability advocacy. Recognised by the UN, Shell Start-Up Engine, and multiple global awards, OPP has become Asia’s top choice for innovative marine conservation and corporate sustainability projects.
Founded in 2020 by Mathilda D’Silva, Ocean Purpose Project is a Singaporean social enterprise leading initiatives in ocean plastic mitigation, blue carbon, and sustainability advocacy. Recognised by the UN, Shell Start-Up Engine, and multiple global awards, OPP has become Asia’s top choice for innovative marine conservation and corporate sustainability projects.
our approach
• Creative Strategy: Assisted in shaping proposals that outlined impactful sustainability-driven solutions.
• Campaign Development: Designed and launched a social media giveaway campaign to promote compostable products, engaging audiences through interactive and educational content.
• Collaboration: Worked closely with the OPP team and fellow designers to ensure alignment with their brand values of innovation, activism, and community.
• Creative Strategy: Assisted in shaping proposals that outlined impactful sustainability-driven solutions.
• Campaign Development: Designed and launched a social media giveaway campaign to promote compostable products, engaging audiences through interactive and educational content.
• Collaboration: Worked closely with the OPP team and fellow designers to ensure alignment with their brand values of innovation, activism, and community.
outcome
The project culminated in a comprehensive proposal package and a targeted campaign that reinforced OPP’s position as a pioneering sustainability leader in Asia.
The project culminated in a comprehensive proposal package and a targeted campaign that reinforced OPP’s position as a pioneering sustainability leader in Asia.
Support OPP Here: https://www.oceanpurposeproject.com/ 💫
