project goal
Build TRE’s brand identity and artist presence from the ground up, covering everything from visual direction and creative strategy to social media management, ads, and artist development. This project marked TRE’s first official release, setting the foundation for his career.
Build TRE’s brand identity and artist presence from the ground up, covering everything from visual direction and creative strategy to social media management, ads, and artist development. This project marked TRE’s first official release, setting the foundation for his career.
about TRE
TRE is a 23-year-old artist from Perth, blending hip-hop, R&B, and electronic into a cinematic sound. His brand needed to reflect rebellion, confidence, and late-night energy, appealing to fans of Travis Scott, The Weeknd, and PARTYNEXTDOOR.
TRE is a 23-year-old artist from Perth, blending hip-hop, R&B, and electronic into a cinematic sound. His brand needed to reflect rebellion, confidence, and late-night energy, appealing to fans of Travis Scott, The Weeknd, and PARTYNEXTDOOR.
our approach
• Brand Creation: Designed a full identity system (logo, colour palette, typography, textures) inspired by vintage comics, old newspapers, and nightlife energy.
• Creative Direction: Led photoshoots, press shots, and album artwork to define his image.
• Content Strategy: Built a social media rollout plan (static + video assets) ensuring TRE’s Instagram and TikTok looked cohesive, professional, and engaging.
• Ad Campaigns: Developed creatives optimised for Meta Ads to boost reach, streams, and fan growth.
• Artist Development: Guided TRE through positioning, messaging, and target audience research to ensure his sound and visuals aligned with fans.
outcome
The project launched with a bold, cinematic brand package that positioned TRE as a serious, standout artist. Early streaming campaigns are performing at an impressive $0.30 AUD cost per conversion in Tier 1 markets, giving us a scalable model for growth. Based on current momentum and campaign projections, TRE is on track to surpass 1M streams within the next year as algorithms begin to amplify his music.
The project launched with a bold, cinematic brand package that positioned TRE as a serious, standout artist. Early streaming campaigns are performing at an impressive $0.30 AUD cost per conversion in Tier 1 markets, giving us a scalable model for growth. Based on current momentum and campaign projections, TRE is on track to surpass 1M streams within the next year as algorithms begin to amplify his music.
Listen to TRE Here: music.marinmedia.com.au/run 💫
These ad creatives had a CPR of $0.35 AUD in Tier 1
We sent cold traffic to music streaming platforms
