project goal
Build DCK4CVR’s digital presence and fanbase through strategic ad campaigns and creative consultation, with the objective of maximising reach, attracting high-quality listeners, and creating a scalable growth model.
Build DCK4CVR’s digital presence and fanbase through strategic ad campaigns and creative consultation, with the objective of maximising reach, attracting high-quality listeners, and creating a scalable growth model.
about DCK4CVR
Founded by Perth music scene mainstays Griffin Reed-Lombardo and Harry Broun, DCK4CVR is a collaborative project blending innovation with a strong local music legacy. The duo partnered with us to ensure their marketing efforts delivered measurable impact and long-term fan engagement.
our approach
• Marketing Strategy: Ran Meta Ads tailored for both awareness and conversions, ensuring budget efficiency.
• Funnel Campaigns: Deployed a two-step funnel (video views ➡️ link clicks ➡️ conversions) to train the pixel and optimise fan-finding campaigns.
• Creative Consultation: Provided direction on assets to ensure their visuals resonated with target audiences.
• Audience Building: Focused on Tier 1 markets (Australia, US, Canada, UK) to establish a sticky fanbase likely to trigger algorithms.
• Marketing Strategy: Ran Meta Ads tailored for both awareness and conversions, ensuring budget efficiency.
• Funnel Campaigns: Deployed a two-step funnel (video views ➡️ link clicks ➡️ conversions) to train the pixel and optimise fan-finding campaigns.
• Creative Consultation: Provided direction on assets to ensure their visuals resonated with target audiences.
• Audience Building: Focused on Tier 1 markets (Australia, US, Canada, UK) to establish a sticky fanbase likely to trigger algorithms.
outcome
With four campaigns completed and more lined up, DCK4CVR have already seen strong traction:
With four campaigns completed and more lined up, DCK4CVR have already seen strong traction:
• $1 AUD cost per result in Tier 1 markets
• 5,000+ new listeners across Spotify, Apple Music, and YouTube
The campaigns successfully positioned DCK4CVR in front of high-quality listeners, triggering Spotify’s algorithm and boosting streams even after ad spend.
Listen to DCK4CVR Here: music.marinmedia.com.au/otherside 💫
