project goal
Elevate WillCREATE’s brand and music presence with a holistic strategy that covered visual direction, creative content, and marketing campaigns. The goal was to expand his audience globally while maintaining a cinematic, alternative-pop aesthetic consistent with artists like Joji, Keshi, and Chase Atlantic.
about WillCREATE
WillCREATE is a Perth-based artist blending alternative pop, R&B, and electronic elements into a moody, cinematic sound. His brand required a polished, future-facing identity that resonated with Gen Z listeners while standing out in a competitive streaming landscape.
our approach
Visual Identity: Designed album art, social assets, and campaign visuals with a consistent aesthetic to reflect his sonic world.
Content Creation: Produced TikTok/Reels, video content, and motion graphics tailored to maximise audience engagement.
Marketing Strategy: Executed Meta ad campaigns optimised with user testing and analytics to achieve low CPC.
Creative Direction: Oversaw branding, rollout visuals, and editorial pitching strategy in collaboration with distribution.
Growth Optimisation: Applied human-centred design principles to ensure visuals and campaigns aligned with target audience behaviour.
outcome
WillCREATE has surpassed 4M+ streams across platforms, driven by cohesive visuals and campaigns optimised for discovery. Streaming ads consistently perform at $0.50 AUD cost per conversion, while editorial placements and organic reach have expanded his global audience. This scalable, data-driven model positions WillCREATE for significant growth in upcoming releases.
Check out some of the WillCREATE ads... As seen on Meta! 💫
Stream WillCREATE Here! listen.willcreatemusic.com.au 💫
